Jordan Spieth’s “Big” Coca-Cola Deal
Just days after the world number 1 golfer Jordan Spieth’s remarkable win at the 2016 Hyundai Tournament of Champions in Kapalua, Hawaii, The Coca-Cola ® Company announced Spieth as the newest brand ambassador of the brand’s sports marketing promotions. The new multi-year deal is will have Spieth in television advertising, digital, and social media, and more. “Golf fans can expect to see Spieth promote the company’s Dasani brand as well.”
“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, senior vice president, Brand Marketing, Coca-Cola North America. “As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values, and character both on and off the course make him an ideal Coca-Cola brand ambassador.” The partnership with Spieth writes the next chapter in Coca-Cola’s deep history with golf, dating back to Bobby Jones. Jones appeared in Coca-Cola advertising in 1947.
The deal is speculated to be between $12 and $15 million over six years, and I’m sure they will get their money’s worth from the world wide phenom.